Wilma McDougle - Woman to Watch Class of 2014
Classic Image Photography
Wilma McDougle is the Manger of b on The River Bakery & Café. Prior to joining b on the River in August, Wilma worked for three years in the advertising department at the Elkhart Truth, handling major and national accounts. Preceding her advertising years, Wilma served as the credit and collection manager for over thirteen years at The Truth and as the credit and collection manager for 8 years at Shelter/Thunander Corporation.
Wilma manages a team of 15 employees at b on The River, a charming café, bakery and gift shop that overlooks the Elkhart River. b on The River recently purchased SugaRush desserts, well known for creating unique edible art and amazing wedding and birthday cakes. As the Manager for b on the River, Wilma loves being able to offer the residents and visitors of Elkhart County quality food, gifts and service, all the while adding to the positive growth in downtown Elkhart. “I love making a difference in the b on the River experience,” Wilma describes. “I love helping a client find the perfect gift or watching a family enjoy quality time on our patio or near our cozy fireplace.”
A typical workday for Wilma begins at 5:45 am, when she does boot camp for her workout. She is into work by 8:00 am, where she works on administrative functions in the morning, works the lunch rush to assist with orders or shoppers, followed by inventory, emails, calls or additional administrative duties. After her shift, she’s off to pick up her youngest son from practice or head off to one of his games.
Wilma recently joined the 4H fair food drive committee and is a member of Women in Business, and past Goshen Chamber Ambassador and Elkhart Junior Women's Club member.
Sassy Facts About Wilma:
Focus on what your talents are, find others that have strength in my weaknesses, from Coach Charrise. [Sidenote: Wilma considers Charrise to be her personal mentor and says, “Coach Charrise has encouraged me to follow my heart, listen to God's plan and to look a situations in a totally different way, often digging deeper to find the root of fear or gaining the courage to take risks!”]
Chocolate, wine, shopping with friends.
Delivering the South Bend Tribune. (Sorry, Brandon!)
It was “What Not To Wear.” So sad it’s not on anymore!
Heels and black slacks.
Nurse or a Teacher.
Wallet, coupons, lipstick, lip gloss, cell phone and business cards.
Enjoying a strong, loving relationship with my family and friends and making a positive impact within the community that I work and live in.
Making time for myself, God and my family and friends. Working hard, always striving to do my best.
When that inner self is telling you it's time to make changes, follow it—you’ll be happier for it.
I'm still trying to perfect this one. First thing in the morning, I make a list of the top 5 things I must accomplish before my day ends.
Confidence in self and the desire to make a difference for others.