Jennifer King - Woman to Watch Class of 2013

RV OEM Industry Manager, ASA Electronics

Classic Image Photography


TITLE: RV OEM Industry Manager  
COMPANY: ASA Electronics
ASA Electronics is a manufacturer of electronics and appliances for the mobile, specialty markets. ASA Electronics builds under the Jensen, Voyager and Advent brand names. We provide high-quality custom electronics and appliance solutions for the mobile market. ASA Electronics recently again achieved ISO 9001 certification for quality standards. ASA Electronics also recently signed the prestigious Polk audio line for our market distribution.

Quick Look
Jennifer King serves as RV Industry Manager at ASA Electronics. She also serves as a Member on the Board of Directors for the Humane Society of Elkhart County, and participates in children's ministry at Crossroads Community Church.

Growing up, I insisted to everyone I knew that one day I would be President of the USA.  While I still have a passion for politics, a presidential bid, fortunately, isn’t in my cards. 

I didn't choose Electronics Sales, it chose me! I've been working in Electronics in one form or another from the beginning of my career. I've always had a knack for talking, presenting and persuading, and a career in sales was a natural fit. The world of electronics is an ever-changing, broad and diverse category that offers so much excitement and change. The ever-evolving world of electronics appeals to my enthusiasm for technology. Being a Michiana girl, the RV industry has always been a part of my life. Being able to serve an industry that provides a product that enhances the consumer's vacation, recreational and family time is genuinely rewarding.

What does success looks like to you?
Success is manifested through inner peace and satisfaction in doing what you were meant to do and following God's plan for your life. True success is peace in who you are and the life you lead.

Do you serve on any charitable organizations' boards or committees?  
Humane Society of Elkhart County Board Member


I love the challenges faced on a day-to-day basis. I love the thrill of victory and the agony of defeat when it comes to the sales process. I revel in solving customer problems and providing solutions to benefit everyone, including the manufacturer, dealer and consumer. 
I endeavor to continue to build upon the momentous growth of a well-positioned organization and deliver increased top and bottom line results to the RV division at ASA Electronics. I'm excited to be developing many new products and leading a team of exceptional sales performers. 


Best business advice you ever received and who gave it? The best piece of sales advice I received was from my original business mentor, a local banker. He stated to me, "Jennifer, whatever you plan to do in business, plan on it taking twice as long and costing twice as much as you originally figure."
Who professionally inspires you? There is a long list of women within my industry who have successfully achieved top leadership within a male-dominated industry. They are my heroes for breaking the mold and going before me. Within my organization, our own CFO, Julia Willis has been an inspiration to me professionally.
What is your biggest pet peeve? Nail-clipping! Working with an office full of men, it’s astonishing to me the prevalence of men who will unabashedly clip their fingernails in the midst of an open-office environment. Gents! I don't shave my legs at my desk, don't clip your nails! Keep hygiene in the bathroom where it belongs.
What was your first job? I was 15 years old and took a position at a local Bait and Tackle shop. I was paid $4 an hour, cash. I recall spending hours dusting lures, cleaning guns and, worst of all, packaging crickets. The ghastly smell of the cricket cage still haunts me. I remember stifling the urge to vomit each time I had to get crickets for a customer.  
What is your favorite stress-reliever? Cutting loose with my two darling children who, if not for them, I would not do what I do. Playing and funning with them makes all the headaches of whatever professional troubles I am facing fade away.
If you were to describe yourself as a shoe, what kind would you be and why?  Flat black, closed-toe, 4-inch skinny and pointed toe and heel. Practical, utilitarian, sexy and subtle all in one.

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